General Project

SafeBet is a research project in Ulster University focussing on creating algorithms that rapidly detect online peer-to-peer gambling fraud through DeepTech that analyses and aggregates individual in-game patterns, trends and behaviours for multi-player games.

Whats the problem

Online gambling techniques for peer-to-peer fraud detection focus mainly on detection of fraudulent accounts and activities. Traditional methods to combat these accounts include rule-based fraud detection techniques using IP/device/location tracking or fingerprint-based verifications which fraudsters can learn to overcome. Some companies also analyse account activity at the withdrawal stage to determine whether they should pay out.

Whilst these methods have had a great deal of success in the past, they fall short in more ways than one considering the evolving calibre of online fraudsters. Our novel deep-tech AI engine analyses in-game behaviour in real-time, looking for relationships, patterns, dependencies and hidden structures to reveal the tell-tale signs of fraud. SafeBet has the capability to learn and adapt to new behaviours over time, thus reducing the chances of a fraudster being able to overcome the technology. This allows companies to automatically detect fraudulent and suspicious behaviour before the withdrawal stage, thus reducing the company losses.

Value Proposition and how it solves the problem

  1. Live in-game collusion detection through automate data-driven behavioural analysis allows you to detect fraud as it takes place and stop it in its tracks.
  2. Live account takeover detection through in-game behavioural analysis helps keep your customers safe and feel secure.
  3. Preventing account takeovers reduces opportunities for money laundering taking place and enhances compliance with regulations.

Target Segments

Who is your product targeted at – both customers and end-users.

Customer Segments

  • Betting Companies (security, customer service, compliance and governance)
  • Fraud Behaviour Detection Third Party Security Providers (TruValidate, ID Merit)
  • Consultancy Companies (Fraud Prevention, Financial Crime, Online Security)

Key Partners

  • Regulatory Gambling Commission
  • Security Departments within the betting industry
  • Cloud Computing Providers (AWS)
  • Scalable Third-Party Integration Providers
  • ID Verification Providers
  • National Fraud and Cyber Crime Reporting Center